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Discovered
Google, AI search, campaigns, links and referrals.
Web agency Stockholm
A web agency for companies that want more than a nice homepage.
3on builds websites that combine strategy, design, content, SEO, AI search, performance and smart contact flows. The goal is not only a launch but a website that explains the offer, builds trust, creates relevant leads and can keep improving.
DesignSEOAI searchConversion
senior breadthproduct + growthone accountable delivery pathown products, not just slides
What does a modern web agency do?
A modern web agency needs to understand the customer journey before the visit, the information on the page and what happens after contact. That brings strategy, content, technology, SEO, AI search, accessibility, performance, measurement and integrations into one system.
Setup
What does a website cost?
Cost depends on scope, design level, page types, content, languages, integrations and whether the solution is WordPress, custom or hybrid. A Website / SEO / AI Search Audit is normally SEK 4,900–9,900 excluding VAT. A complete website is quoted after goals, functionality and ownership are clear.
Common start
Common start: Website / SEO / AI Search Audit
Send your URL and get a senior review of structure, SEO, AI search, technology, performance, conversion and which improvements should happen first.
Take first step →Start here
Make the first step concrete.
Choose an audit, quick help or a short call. The goal is to know what is worth doing first.
Common start
Website / SEO / AI Search Audit
Senior review of structure, technology, SEO, AI search, performance and conversion.
From 4,900–9,900 SEK excl. VATContinue →Quick startSend your URL
Get 3 concrete improvement suggestions for web, SEO, AI search and conversion.
0 SEK for the first reviewContinue →CallShort check-in
Talk through current state, goals and the most realistic first step.
Talk to usContinue →3on / website systemSystem sketch · not live data
The website as a system
From discovery to trust, action and follow-up.
A strong website is not a collection of isolated pages. It moves the right visitor from a question or need to a clear offer, a confident decision and a next step that can be followed up.
02→
Understood
Clear positioning, the right service page, proof and useful answers.
03→
Converts
Contact, booking or purchase without unnecessary friction.
04✓
Followed up
Measurement, CRM, email and a plan for the next improvement.
Before colour and form
Four things the website must do.
Design matters when it helps a visitor understand, trust and act. We therefore define the job and business value before locking the visual expression.
The right person recognises the problem
Headlines, examples and landing pages should answer a real need rather than describe the company in internal language.
The offer can be evaluated
Visitors need to understand what you do, who it is for, what makes it different and which first step makes sense.
The next step feels safe
Calls to action, forms and booking flows should use appropriate friction and collect only information that is actually needed.
The website can evolve
Content, measurement and technology should support new pages, tests and integrations without requiring a restart.
Technology choice
WordPress, custom or a hybrid?
We do not choose a platform by habit. The decision is based on editorial needs, functionality, integrations, expected lifespan, budget and who will own the solution after launch.
Useful when editorial work matters, the team needs direct control and the functionality fits a well-managed WordPress environment.
Consider
Requires discipline around plugins, updates, backup, performance and permissions.
Useful when experience, performance, data connections or custom functionality are central and the site is approaching a product or web app.
Consider
Provides more freedom but needs clear ownership of code, operations and future development.
Useful when the marketing team needs a friendly CMS while selected parts require more specialised performance, security or logic.
Consider
Can provide the best of both approaches when boundaries, data and ownership are decided early.
What is actually delivered
More than a design file and a launch date.
Scope changes by project, but a serious website project covers the full path from direction to ownership. These are examples of concrete deliverables.
Goal and page map
Audiences, core questions, search intents, pages and calls to action are prioritised before production expands.
Messaging and content structure
Heading hierarchy, service pages, FAQs, proof, internal links and content that people and search services can understand.
Design system and responsive UX
Typography, colour, components, states and mobile behaviour that keep the experience coherent.
Technical implementation
CMS or custom build, forms, integrations, performance, security baseline and a clear deployment and backup path.
SEO and AI search from day one
Metadata, indexability, canonicals, schema, sitemap, landing pages and clear entities are built into the structure.
Launch and improvement
Quality assurance, redirect plan, measurement points, Search Console and a prioritised post-launch backlog.
Primary guidance
Good web work is based on more than agency taste.
Requirements and responsibilities vary by organisation. We use relevant primary sources as checkpoints and then decide what applies and creates value in the project.
These links provide guidance from each organisation. 3on does not provide a legal guarantee; the responsible organisation should seek legal advice when requirements are unclear.Digg · Web guidelines↗Accessibility and usability
Swedish guidance covering structure, forms, mobile screens, keyboard access and understandable content.
PTS · Cookies↗Consent without dark patternsThe Swedish regulator explains information requirements, active consent and equal ways to accept or decline.
Google Search Central↗Readable and usefulSearch Essentials covers Google’s core requirements and guidance for indexable, useful and people-first content.
Stockholm region
In person when it helps. Digital when it is faster.
3on is based in the Stockholm region and can combine on-site meetings with an efficient digital project workflow. More detailed local pages are available for companies north of Stockholm without pretending to maintain an office in every municipality.
3on
When does 3on fit as a web agency?
When you want a senior partner who can connect messaging, design, technology, AI, SEO, security and growth — and prioritise away work that does not help the customer or the business.
Web strategy
Clear structure, messaging, page types and calls to action based on real customer questions.
Design and UX
Premium expression with responsiveness, accessibility, readability and conversion in the same decisions.
SEO and AI search
Search intents, landing pages, FAQ, schema, internal links and clear entities.
Technical quality
Performance, security baseline, forms, integrations, backup and maintainability.
Before the buying decision
Compare web agencies by ownership after launch, not design proposals alone.
Ask who owns content, SEO, redirects, performance, measurement, security and improvement once the site is live.
The website should explain the offer, answer questions, build trust and create a measurable next step.
Choose 3on when messaging, design, WordPress or custom, SEO, AI search, technology and growth need one system.
Share your URL, audiences, services, goals, technical dependencies and current friction.
Honest boundary: If the need is only production from finished design and copy, a pure production agency may fit better.
Example
Example: from digital brochure to active sales channel
An older website can contain good information and still lose customers through unclear structure, weak proof and too many equal routes. We connect search intent, services and calls to action in one journey and add measurement for continued improvement.
3onOS
Website workspace
Strategy, design, SEO, performance, content and conversion built as a system with one accountable path to launch.
01URL
Homepage, services and landing pages are reviewed.
02Search + AI
SEO, schema, FAQ and AI-readable structure.
03Conversion
CTA, forms, proof and first step.
Process
How we can start.
Audit and direction
We review current state, audiences, business goals, search, content and technical gaps.
Structure and prototype
We define the page map, messaging, design system and prototype for the most important flows.
Build, launch and improve
We implement, QA, create the redirect plan and define the next prioritised improvement after release.
FAQ
FAQ about web agency Stockholm
Does 3on build WordPress or custom?
Both are possible, and a hybrid can be best. The choice depends on editorial needs, functionality, integrations, budget, security and who will maintain the solution.
Can you improve an existing website without rebuilding everything?
Yes. An audit may lead to focused improvements in structure, messaging, design, performance or conversion without a complete rebuild.
Are SEO and AI search included from the start?
Yes. Search intent, indexability, metadata, canonicals, schema, sitemap, FAQ, internal links and AI-readable structure should be built in rather than added last.
Can you help with content and images?
Yes. We can structure and write content, plan cases and proof, and produce photography, film, graphics or AI-assisted material where it fits the brand.
What happens after launch?
We can hand over a clear maintenance plan or continue with measurement, landing pages, SEO, campaigns, security and prioritised improvements.
How long does a website project take?
It depends on scope, decision speed, content and integrations. An audit can move quickly, while a complete project is planned in clear phases and decision points instead of an unrealistic standard promise.
Do you only work in Stockholm?
No. 3on is based in the Stockholm region and can meet on site, but also works efficiently remotely across Sweden and internationally.
Quick business analysis
Run a fast business analysis with 3on.
Send your URL, goal or idea. 3on reviews web, SEO, AI search, conversion, technology and automation and returns 3 concrete next steps.
Context: Web agency StockholmContact
Want to know what your website should do better?
Send your URL, goal or problem. You get a concrete first step and a priority — not a standard reply.